This privacy policy explains how HMB (Leic) Ltd (“we”, “us”, “our”) collects, uses, discloses, and retains your personal data when you use our website or book a taxi service through us. We are committed to protecting your personal data and privacy in accordance with the Data Protection Act 2018, the General Data Protection Regulation (GDPR), and any other applicable laws and regulations.

• What personal data do we collect and why?

We collect the following types of personal data from you:

• Contact details: such as your name, phone number, email address, and pickup/destination location. We use these details to communicate with you regarding your booking and our services, to confirm your identity, to send you invoices and receipts, to provide you with customer support, and to send you marketing communications (with your consent).
• Booking details: such as your pick-up and drop-off locations, date and time of travel, number of passengers and luggage, and any special requirements. We use these details to provide you with the taxi service you requested, to calculate the fare, to assign a driver and a vehicle, and to monitor the quality and performance of our service.

We collect your personal data directly from you when you use our website or book a taxi service through us. We may also collect your personal data indirectly from third parties such as:

• Drivers: who may provide us with information about your journey, such as the distance travelled, the duration of the journey, the time of day, the traffic conditions, and any incidents or accidents that may occur.
• Payment providers: who may provide us with information about your payment transactions, such as the amount paid, the payment method used, the date and time of payment, and any refunds or chargebacks that may occur.
• Social media platforms: who may provide us with information about your social media profile, such as your name, username, profile picture, and any posts or messages that you may share with us or about us.

We will only collect your personal data for the purposes stated in this privacy policy or as otherwise notified to you at the time of collection. We will not collect any personal data that is not necessary for these purposes.

• How do we share your personal data?

We may share your personal data with the following categories of recipients for the purposes stated in this privacy policy or as otherwise notified to you at the time of sharing:

• Drivers: who need your contact details and booking details to provide you with the taxi service you requested.
• Payment providers: who need your payment details to process your payment for the taxi service.
• Service providers: who provide us with various services such as website hosting, data storage, data analysis, marketing, customer support, legal advice, accounting, or auditing. We only share your personal data with service providers who have agreed to protect your personal data in accordance with this privacy policy and applicable laws and regulations.
• Authorities: who may require us to disclose your personal data for legal reasons such as complying with a court order, a subpoena, a warrant, a regulation, or a request from a government agency. We will only disclose your personal data to authorities when we have a good faith belief that it is necessary to do so.
• Other parties: who may be involved in a merger, acquisition, restructuring, sale, or transfer of our business or assets. In such cases, we will take reasonable steps to ensure that your personal data is treated in accordance with this privacy policy and applicable laws and regulations.

We will not sell, rent, or trade your personal data with any other parties without your consent.

• How do we protect your personal data?

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, modification, or destruction. These measures include:

• Encrypting your personal data when it is stored or transmitted.
• Using secure servers and firewalls to prevent unauthorized access to our systems and networks.
• Limiting the access to your personal data to our employees, drivers, and service providers who need it to perform their duties and who have agreed to keep it confidential and secure.
• Training our employees, drivers, and service providers on how to handle your personal data in accordance with this privacy policy and applicable laws and regulations.
• Implementing policies and procedures to detect, report, and resolve any breaches or incidents involving your personal data.

However, no method of transmission or storage is completely secure, and we cannot guarantee the absolute security of your personal data. You are responsible for keeping your password and other login details confidential and for notifying us immediately if you suspect any unauthorized access or use of your account.

• How long do we keep your personal data?

We will only keep your personal data for as long as it is necessary for the purposes stated in this privacy policy or as otherwise notified to you at the time of collection. We will delete or anonymize your personal data when it is no longer needed or when we are required to do so by law. The retention period of your personal data may vary depending on the type of data, the purpose of use, and the applicable laws and regulations. For example, we may keep your contact details and booking details for up to six years after your last journey with us for accounting and tax purposes. We may keep your location data for up to one year after your last journey with us for service quality and performance purposes. We may keep your feedback data for up to two years after you provide it to us for customer satisfaction and improvement purposes.

• What are your rights regarding your personal data?

You have the following rights regarding your personal data under the GDPR and other applicable laws and regulations:

• Right of access: You have the right to request a copy of the personal data we hold about you and to check that we are processing it lawfully.
• Right of rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right of erasure: You have the right to request that we delete or remove any personal data we hold about you when there is no longer a legal or legitimate reason for us to keep it.
• Right of restriction: You have the right to request that we limit or suspend the processing of your personal data in certain circumstances, such as when you contest its accuracy or object to its use.
• Right of portability: You have the right to request that we transfer your personal data to another party in a structured, commonly used, and machine-readable format, when it is technically feasible and when the processing is based on your consent or a contract.
• Right of objection: You have the right to object to the processing of your personal data for direct marketing purposes or for any other purposes based on our legitimate interests, unless we can demonstrate compelling grounds that override your interests, rights, and freedoms.
• Right of withdrawal: You have the right to withdraw your consent to the processing of your personal data at any time, without affecting the lawfulness of the processing based on your consent before its withdrawal.
• Right of complaint: You have the right to lodge a complaint with a supervisory authority if you believe that we have violated your rights or breached any laws or regulations regarding your personal data.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request within one month, unless we need more time or information from you. We may charge a reasonable fee or refuse your request if it is manifestly unfounded or excessive.

• How do we use cookies and other tracking technologies?

We use cookies and other tracking technologies such as pixels, web beacons, or local storage to collect and store information about your device, browser, preferences, activities, and interactions when you use our website or book a taxi service through us. Cookies are small text files that are placed on your device by a web server. They allow us to recognize you as a unique user, enhance the functionality and user experience of our website, analyze the usage and performance of our website, provide you with personalized content and offers, and deliver targeted advertising.

We use different types of cookies for different purposes:

• Essential cookies: These cookies are necessary for the operation of our website and cannot be disabled. They enable basic functions such as navigation, security, authentication, and session management.
• Functional cookies: These cookies allow us to remember your choices and preferences, such as your language, currency, or location settings, and provide you with enhanced features and functionality.
• Analytical cookies: These cookies help us understand how you use our website, such as which pages you visit, how long you stay, what you click on, and how you arrived at our website. They help us measure and improve the performance and quality of our website and service.
• Advertising cookies: These cookies help us deliver relevant and personalized ads to you based on your interests, preferences, and behavior. They also help us measure the effectiveness and reach of our ads and prevent you from seeing the same ads repeatedly.

You can manage your cookie preferences by clicking on the “Cookie Settings” link at the bottom of our website. You can choose to accept or reject all cookies or to customize your settings for each category of cookies. You can also change your browser settings to block or delete cookies, but this may affect the functionality and user experience of our website.

We may also use other tracking technologies such as pixels, web beacons, or local storage to collect and store information about your device, browser, preferences, activities, and interactions when you use our website or book a taxi service through us. These technologies are similar to cookies but may use different methods or locations to store data. We use these technologies for the same purposes as cookies and in accordance with this privacy policy.

• How do we contact you and how can you contact us?

We may contact you by email, phone call, text message, or other means regarding your booking and our services. We may also send you marketing communications (with your consent) such as newsletters, offers, promotions, surveys, or invitations to events. You can opt out of receiving marketing communications from us at any time by clicking on the “Unsubscribe” link in our emails or by contacting us using the contact details provided below.

If you have any questions, comments, requests, or complaints regarding this privacy policy or your personal data, please contact us using the following contact details:

HMB (Leic) Ltd Email: enquiries@hmbleic.co.uk Phone: 07740721259

We will do our best to address your concerns and resolve any issues or disputes that may arise.

This privacy policy was last updated on 17 June 2023.